According to research commissioned by the IQS research agency, over half of the Polish women declare that they are aware of their strengths, but 33 percent have a hard time accepting compliments. This analysis was the driving force behind our entire communication strategy for the VITAPIL® brand – a dietary supplement that improves the condition of hair, for which we created a new visual line.
Valkea designed the communication strategy, visual line and implemented the communication.
Our campaign slogan “Supplement for a compliment” appeared on our newly-designed website przyjmijkomplement.pl. Valkea’s teaser campaign allowed site users to send women specially-designed cards with compliments.
Our visual communication and brand story share the real experiences of three women who took part in a street survey and became the campaign’s faces.
The portal also contains infographics presenting research results. Valkea developed graphics for brand communication in social media and outdoor advertising.