Our Candy POP strore Grand Opening at Warsaw's Złote Tarasy was a spectacular success. Well-known influencers, Natsu, i.e. Natalia Karczmarczyk and Kacper JASPER Porębski, as well as thousands of people attended, breaking the international attendance and sales records for any store openings of this Lithuanian chain.
Unprecedented interest in products translated into record sales. All this made the Warsaw opening the largest among all debuts of Candy POP stores in the world and probably the best-attended opening in Złote Tarasy’s entire history.
Valkea handled event PR, crafting the communication strategy, and implemented relevant activities for the Grand Opening of Poland's first Candy POP store. We selected influencers and coordinated activities with the creators while supporting the client's social channels, including Tik Tok.
Our cooperation with Candy POP involved market research to delineate social and influencer marketing strategies for the opening of the Candy Pop Fun Zone on July 12 at Złote Tarasy.
Valkea's event team organized the Fun Zone to drive awareness of the new concept and reach the widest possible target group, including parents and young children.
Numerous attractions, such as a wheel of fortune with surprises, product giveaways or discounts, as well as a prize machine filled with exotic Candy Pop products added excitement to the Candy Pop Fun Zone and nearly 25,000 people enjoyed the zone over two weeks.
Extensive media coverage enagaged leading publications and portals such as Fakt and Wiadomości Handlowe, leading portals in their fields.
