Valkea’s cutting-edge project combines the online and printed versions of the Złote Tarasy magazine, where the printed version is only an announcement of the visual and editorial fireworks on display digitally at kapsulamody.pl.
The Fashion Capsule is a supplement we created for the popular styling shopping service available at Złote Tarasy. The unique project involves the shopping center’s stylists and make-up artists who present styling proposals, the latest trends as well as fashion and makeup tips. Especially for the needs of the magazine, videos were also created in which stylists offer advice along with shopping and makeup tutorials.
Our magazine is a guide to trends, which allows readers to compose fashion looks assisted by experts in the field of image consulting using products available at Złote Tarasy. It is a great way to present the tenants’ offer by using modern mobile media.
The printed version has QR codes that redirect users to video materials prepared by Złote Tarasy stylists. It also contains maps and a list of the mall’s stores.
The way we present fashion allows the mall to periodically change what is on display. We can quickly change site content, which is constantly updated in accordance with new trends or products available in the shopping center’s offer.