Warsaw’s Arkadia shopping center rebranded after joining the global Westfield brand with a premiere edition of Westfield Arkadia magazine supporting the rebranding communication.
By focusing on the campaign theme of “Come Together” inspired by the timeless Beatles classic, we pushed old boundaries, eschewed divisions of age, gender or occupation, inviting everyone to meet at the new Westfield Arkadia. This theme helped us reinvent the publication, both in terms of graphics and content. Our magazine integrates contradictions and manifests our unique style and exceptionality.
The original photoshoot atop a towering Warsaw skyscraper hints at Arkadia being the queen of the city among all other shopping centers. Original still-life compositions present apparel in an alluring and unexpected context, while the eye-catching cover created by our team opens a direct conversation with the magazine’s unique concept.
The periodical’s innovative, dynamic graphic layout assures it stands out among leading shopping and lifestyle titles. It is our contribution to building greater awareness of the mall’s rich shopping and entertainment offer while highlighting the Warsaw premiere of the market-leading Westfield brand.