The Eurocash Group challenged us to create an elegant culinary magazine for the Delikatesy Centrum brand.
Valkea developed the concept and produced all written and visual media, including food styling, and served the content in a modern graphic layout.
The tasteful photo production deserves special attention. Each issue involves the essential creative sauce of our food stylists and photographers. The magazine features culinary curiosities, tips and sometimes historic connotations. All the original recipes are also available in the Delikatesy Centrum mobile application.
The magazine aims to present the Delikatesy Centrum FMCG offer in a seasonal culinary magazine filled with recipes to drive greater and deeper consumer interest in the grocer’s products.