Client: Canal+
Area: Events
At the Kubicki Arcades and the gardens of the Royal Castle in Warsaw, we organized an event for CANAL+ to showcase its programming lineup for the 2026/27 season. The event brought together distinguished guests, including media representatives and stars of CANAL+ productions, creators, influencers, and representatives from the worlds of film, television, and sports.
The event was one of the key elements of Canal+’s “Not for everyone. For me” campaign. The campaign’s core idea is that entertainment doesn’t have to be the same for everyone. CANAL+ focuses on viewers’ individual tastes, interests, and emotions. We created a format that took the presentation of the programming lineup off the stage and allowed guests to explore the brand’s offerings on their own terms. The historic venue served as the backdrop for zones inspired by Canal+ productions, meetings with special guests, and activations that engaged participants throughout the event space.
In the gardens of the Royal Castle, we created a stage for the official part of the event – a unique gala showcasing CANAL+’s programming lineup for the 2026/27 season. The panoramic set design, lighting, and multi-camera live production gave the event a truly unique feel. Hosted by various personalities, the program featured conversations with creators, actors, athletes, and guests associated with CANAL+ productions, transforming the previews of upcoming titles and competitions into a dynamic show. Appearing on stage were, among others, Grzegorz Krychowiak, Patrick Kluivert, Petr Čech, and David Ginola, alongside representatives from the worlds of film, television series, sports, and media. As a result, the official part of the evening was not only a presentation of the programming lineup but also a gala centered around the people and emotions that help shape the CANAL+ brand.
We transformed Arkady Kubickiego into an immersive experience space where visitors could explore the world of CANAL+ beyond the screen. Beneath the historic brick vaults, we created zones inspired by TV series, movies, and sports – ranging from sets that transported guests into the worlds of well-known productions, to sports activities, to meet-and-greets with creators and characters associated with the brand.
Each section invited visitors to interact, linger a while, and enjoy the experience on their own terms. As a result, the Arcades were not merely a space accompanying the gala, but its natural extension – a place where the CANAL+ program came to life through emotions, conversations, and shared experiences.
The carefully selected attractions were complemented by a polished set design and eye-catching branding materials. The result was an event that combined the scale of a major program premiere with a refined brand experience. CANAL+ showcased its offerings not only on stage, but also through the space, emotions, and moments, giving each guest the opportunity to experience it in their own way.
As an event agency, Valkea was responsible for the end-to-end execution of the project, from bringing the client’s vision to life through set design and branding, through technical production, lighting, sound, and live broadcast production, to catering and guest coordination. All of this was carried out in line with heritage protection and safety requirements.
