Valkea Takes the Helm of Finnlines' Polish Market Communication

In an exciting new chapter for Finnlines, the renowned Finnish shipping giant has selected Valkea to steer its communication strategy in Poland. This marks a significant milestone as Valkea, a dynamic agency known for its innovative approach, joins forces with Finnlines to enhance its presence in the Polish market.

As a key player in the Grimaldi Group—one of the world’s leading operators of ro-ro vessels and the foremost operator of the Motorways of the Sea in Europe—Finnlines is set to revolutionize freight and passenger services with its unique offerings. Valkea's mission is clear: to elevate Finnlines’ brand visibility in Poland and generate buzz around the only direct ferry route from Poland to Malmö, Sweden, provided exclusively by the company.

The agency’s role encompasses a broad spectrum of activities, from designing eye-catching advertising and orchestrating impactful OOH campaigns to spearheading digital marketing initiatives and influencer collaborations. Additionally, Valkea is tasked with managing Finnlines’ social media presence and overseeing PR efforts to ensure a cohesive and engaging brand experience.

With Valkea’s expertise and creative vision, Finnlines is poised to make waves in the Polish market, forging stronger connections with customers and setting new standards in the shipping industry.