Gold For Creativity! Valkea wins 1st and 2nd place at the European Solal Marketing Awards 2022
Two projects, implemented by Valkea for Manufaktura and Bonarka, received gold and silver awards, respectively, at the international competition ECSP European Solal Marketing Awards 2022. In particular, the jury appreciated the bold ideas, great creativity and seamless execution of these very demanding projects.
During the gala, which took place on the 18th of October, the jury awarded a golden statuette in the Grand opening and refurbishment category, for the unique project carried out on behalf of the Manufaktura in Łódź. In addition to the creative idea and successful execution, also appreciated was the courage of the project’s implementors, for whom it signified enormous change and many months of difficulties in the functioning of the center.
The silver statue in the Emerging Technology category was for the electronic platform project of the Bonarka magazine – an innovative guide to the center’s fashion scene, which gives shoppers access to the current offer of all tenants.
The European Solal Marketing Awards competition, organized by the European Council of Shopping Places, is one of the most important and elite award ceremonies in the retail industry.
Valkea is the only marketing agency in Poland to win 2 statuettes. These well-earned awards will certainly motivate us to undertake further ambitious marketing challenges and improve projects to come.