Klient : Galeria Katowicka
Obszary : Social Media

Topography of the City in Social Media

Valkea developed a communication platform for Galeria Katowicka’s social media channels by customizing our new creative line.

As we move away from a traditional way of portraying shopping centers in social media, we want to further embed Galeria Katowicka in its urban setting by featuring contextual content on the mall’s social media profiles. We show followers the mall ‘knows’ what is going on in the city and inspire them to spend their free time in Katowice, enter into dialogue with our community and meet their need for information. We remember historical parts of Katowice and show cult landmarks and share interesting stories, little-known facts, and forgotten urban legends.

Galeria Katowicka Social Media

Our communication includes two channels, Facebook and Instagram. It is all part of a cohesive graphic and linguistic narrative: in accordance with the adopted creative line, symbolic and graphic references to Silesian tradition and culture feature in our visual materials. These motifs point to the urbanity of Galeria Katowicka – a road with a bicycle, buildings, bus stops – but also to characteristic Silesian elements, such as a coal wagon or a mine shaft tower. All posts refer to the topography of Katowice and use specially designed ornaments for this purpose.

topografia Katowic

The biggest distinguishing feature of these profiles is that the communication is primarily based on working with local influencers who, as residents of Katowice, provide us with a source of original, dedicated content and present fashion from Galeria Katowicka in an urban environment.

Katowice content social media

We work with 15 influencers, and counting, who have published about 150 original images on our IG account along with additional, also self-produced, Insta Stories. In addition to fashion and architecture photo shoots, our influencers also present food design content.