In the heart of a modern European capital, in the very center of events, Wars Sawa Junior inspires fashion lovers thanks to Valkea’s redesign of the location’s communication strategy. Our goal was to make fans and visitors think of the historic department store location as a source of pride and inspiration – an exciting element of the Warsaw lifestyle.
The Wars Sawa Junior Facebook profile is dedicated to people who want to be up to date with fashion news and what is currently happening in Warsaw.
Valkea’s familiarity with the latest trends and local news allows the feed to share what’s buzzing on the Warsaw arts and entertainment scenes, recommend culinary hot spots, interesting architecture and even street art.
The site operates akin to a culture and lifestyle magazine that uses lookbook-style photo shoots, practical advice and reviews of the latest trends to share style, design and beauty news. We inform readers about upcoming events, e.g. about summer activities on the Pasaż Wiecha promenade, using auteur graphics by Andrzej Wieteszka, which definitely stand out on the website drawing attention to seven thematic weekends – Architecture, Creativity, Fashion, Design, Film, Theater, Art – that feature as extensive photo stories, along with a schedule of events and in-depth articles about selected happenings.
Instagram and “Przegląd Warszawski”
Our Instagram communication includes a competition showing off the best styles as worn by our patrons. In the Pasaż Wiecha promenade adjacent to the WSJ shopping location, we take photos of the best-dressed Varsovians and reward their fashion looks with gift cards to this retail destination.