Trasti, a new and innovative brand in the Polish insurance market, needed a comprehensive communication strategy to effectively engage multiple target groups, including investors, insurance agents (B2B), and individual consumers seeking automobile insurance (B2C).
Valkea stepped in to craft a tailored communication strategy and provide ongoing marketing consulting with a 360° service approach. We developed a distinctive creative line that resonates with Trasti’s brand identity.
Our efforts focus on engaging three key audiences, directing our activities accordingly. For social media, we manage Trasti’s profiles on LinkedIn, Facebook, and Instagram, designing dedicated communication strategies for each platform. We create original content that speaks directly to the interests of each audience, enhancing brand visibility and connection.
Additionally, we execute public relations activities to further bolster Trasti’s market presence. Through these initiatives, we help Trasti establish itself as a trusted name in the insurance sector, fostering relationships and driving engagement across all channels.