Over half of Polish women declare that they are aware of their strengths, but 33 percent have a hard time accepting compliments, according to the research commissioned by the IQS research agency. This analysis was the driving force behind our entire communication strategy for the VITAPIL® brand - a dietary supplement that improves the condition of hair, for which we created a new visual line.
Our “Supplement for a Compliment” campaign aims to build a sense of beauty in Polish women and support their selection of products that reinforce that notion of attractiveness. The brand story based on their authentic experiences was presented in four stages – a teaser and three unveiling campaigns.
Valkea designed the communication strategy, visual line and implemented the communication. During the “Accept a Compliment!” teaser campaign we created the przyjmijkomplement.pl website with a special feature that allowed visitors to send to any woman a pre-designed or self-designed card with a compliment. The portal also contains infographics presenting research results and a video-questionnaire on the subject of how Polish women react to compliments.
Valkea also conducted the digital media campaign and moderated the “Accept a Compliment!” channels on Facebook and Instagram.
As part of unveiling the “VITAPIL® – a supplement for a compliment” campaign we modernized the vitapil.pl website, co-produced the campaign’s photo and video shoots.
We developed three media campaign visuals, conducted product tests and established cooperation with influencers.
Our client, NutroPharma, is a Polish pharmaceutical concern offering a wide range of modern preparations supporting health, beauty and well-being. They feature specially-selected ingredients that have been proven effective and are developed based on innovative recipes and technologies in line with the latest scientific recommendations.