Finnlines needed to establish its presence in the Polish market and promote its new daily ferry connections from Poland to Sweden, specifically the only direct route to Malmö.
Valkea spearheaded the marketing communication strategy for one of Finland's largest cruise and ferry operators, Finnlines, focusing on building brand awareness and generating interest in these unique connections.
We manage social media communication, create engaging content, and execute digital campaigns while also handling public relations. Our team implemented impactful out-of-home (OOH) campaigns across several voivodeships in northwestern Poland.
Valkea’s communication strategy highlights the convenience of the only direct line from Poland to Malmö, reinforcing the reliability of Finnlines' services. We craft cohesive, engaging, and visually appealing content that resonates with the target audience.