We set out to build Poland’s largest pharmaceutical industry communication platform – a world of expert content for pharmacists. Valkea’s experts designed communication specifically tailored to the language of the owners, managers and staff of 13,000 pharmacies, using various marketing channels to target each complementary demographic.
The “Farmacja Praktyczna” print magazine, developed using pharmacist focus groups, contains the most valuable information about their pharmaceutical practice, relevant law, finances and, above all, pharmaceuticals. It also provides a healthy dose of lifestyle content. We have successfully published over 100 monthly editions distributed directly to pharmacies throughout Poland.
The resource-rich www.farmacjapraktyczna.pl portal, created in cooperation with doctors, pharmacists and journalists, written in a highly specialized language and updated daily, is the go-to source for industry information for the majority of Polish pharmacists.
Meanwhile, the Facebook profile shares up-to-date targeted content curated and refashioned by Valkea’s social media experts, covering topics such as active recreation, but also relevant career advice. It strategically directs traffic to the website and builds relationships with the audience as pharmacists interact with the brand and comment on published content online. The Facebook profile boasts over 45,000 fans.
The newsletter addressed to magazine subscribers promotes the benefits of the entire “Farmacja Praktyczna” content hub, keeping the brand top-of-mind with an expert aura among users.
“Farmacja Praktyczna” has been a pharmacy market leader and the most recognized industry periodical for six years in a row.