At Valkea, we are proud to partner with Riviera Gdynia, the largest shopping and entertainment center in Pomerania. Our mission was to create a vibrant new identity that reflects the mall's modernist architecture and its deep connection to the city of Gdynia.
Inspired by Gdynia's modernism, our new creative line showcases Riviera's unique personality and its integral role within the local community. Drawing on the artistic motifs of Piet Mondrian, we infused the design with bold colors and abstract forms that echo the vibrant culture of the city.
This approach celebrates local pride, using a thoughtful blend of verbal and visual elements to position Riviera as a distinctive Gdynia landmark.
The strong colors and modernist shapes not only enhance the mall’s branding but also resonate with the community’s identity.
Today, this fresh creative concept is proudly displayed across all of Riviera's information and advertising channels, inviting locals and visitors alike to experience the character and charm that defines Gdynia.
