Client: Spółdzielnia Mleczarska Ryki
Area: Strategy, Creation, Public Relations
As part of our collaboration, we manage a comprehensive communication strategy, advertising creatives, content and graphic support, and the brand’s social media presence. Together, we shape S.M. Ryki’s image as a leader in the aged cheese category – creatively, effectively, and with a touch of humor.
We introduced a new creative line that draws on tradition while naturally highlighting the Ryki identity. The brand hero – a “cheese knight” – emphasizes S.M. Ryki’s heritage and expertise in producing aged cheeses.
The communication stands out with an integrated, multi-channel approach, combining authentic content marketing, creative viral campaigns, and emotional experiential marketing. Together, these efforts build a strong connection between the brand and consumers, both online and offline.
