Client: Finnlines
Area: 360° Projects
We manage the communication strategy for Finnlines, one of Finland’s largest shipping companies, on the Polish market. The brand has introduced new daily ferry connections from Poland to Sweden, and our role is to build its recognition and generate interest in the only direct ferry route from Poland to Malmö.
We provide comprehensive communication services – managing social media, creating creative digital and performance campaigns, and executing PR activities. We also implement OOH campaigns in key regions of northwestern Poland.
In our communication, we emphasize the convenience of the connections, as the only direct route from Poland to Malmö, along with the brand’s reliability. We create cohesive, engaging, and visually appealing content that effectively captures attention and strengthens the brand’s image.
