Fashion inspirations, many practical tips on health and beauty as well as special offers and discount coupons - all in original retro styling which refers to video games of the 80s. Readers of the Bonarka e-magazine also have the opportunity to play an online game in which the points they score transfer into their loyalty application.
The Bonarka magazine has been available just in print for many years. This time, at the request of the Bonarka Shopping Center, for the first time we have prepared a digital version of the magazine in the form of the extensive landing page. Graphic design of the e-release brings back the days of Atari or Commodore and fits in the current trend of retrogaming, which is becoming more and more popular.
The original e-release design, evoking sentimental memories of the River Raid or the immortal Super Mario, is a great way to engage the recipients. Additional interactive elements, such as a game or a quiz, not only make the message more attractive, but also effectively help to achieve sales goals.
The digital platform of the Bonarka magazine serves as a fashion guide to the latest offer of the center, and also provides additional content management options, e.g. by presenting tenants' products or sharing magazine's content on social media.
E-magazine provides customers with easier access to the current offer of tenants and presents it in a modern way. To convert online purchases to offline, we have introduced elements such as wishlists, discount voting, collecting points in the SEZAM loyalty program, special offers of Click&Collect shopping and many more.
The face of the Bonarka’s e-issue was Małgorzata Kożuchowska, the ambassador of the Center. The magazine is available in the tab on the website of Bonarka.