How to present well-known products in an original context? In a special publication for Nike, prepared in cooperation with Aktivist magazine, we showed inspirational people – extraordinary heroes who work in demanding conditions and need appropriate shoes and jackets.
We shared their portraits and told the stories of their adventures by creating still-life compositions of the tools of their trade, such as camera, binoculars, bird atlas, thermos, cool outdoor shoes, penknife or a can of paint and a template with Nike products placed tastefully in each.
The special edition was enhanced by original photoproduction in simple but evocative urban spaces that naturally invoke outdoor adventures.
