At Valkea, we have executed over 100 campaigns with online creators, building strong expertise and client trust. Influencer marketing has long been an integral part of our activities. Since April, we have been strengthening and formalizing our structures in this area.
Influencer marketing has become a key element of modern brand communication strategies, recognized as one of the most important channels for reaching audiences. In response to dynamic market changes and the growing role of online creators, Valkea is formalizing its operations in this field, leveraging years of experience in content strategy and influencer collaboration.
The new department is responsible for developing comprehensive influencer marketing strategies, managing collaborations with creators, and executing campaigns for clients. A key area of development is also UGC (User-Generated Content) – content created by users and creators, which serves as an effective tool to build authentic brand messaging and increase audience engagement.
The new structure is led by Magdalena Iwańska, who has taken on the role of Head of Influencer Marketing, while continuing to manage the Content and Production department.
“We believe this change will allow us to better meet our clients’ needs and significantly increase the effectiveness of our campaigns. Our goal is to further develop our offer toward modern, integrated solutions that open new opportunities for us,” says Tomasz Opiela, CEO of Valkea Media.
