Malaysian retail chain MR.DIY is entering Poland. We won the tender to provide comprehensive marketing and communication support for the brand in Poland. Valkea will also manage the full organization and coordination of the opening events for the first stores of the brand in Poland.
MR.DIY, an iconic home and DIY retail brand in Southeast Asia, recently announced its entry into Poland. The non-food discount chain will open four new stores in November and December this year: in Kraków, Zabrze, Piotrków Trybunalski, and Bielsko-Biała. With this expansion, the Malaysian retail chain extends its global presence to 13 countries.
We began our collaboration with the brand alongside its entry into the Polish market. We developed a marketing strategy that is now being implemented across all communication channels. Valkea is responsible for content and graphic management of the brand’s Polish social media profiles, influencer collaboration, PR, and ongoing marketing consultancy.
