Melitta® has chosen Valkea as its partner responsible for supporting the brand’s entry into the Polish market. We assist the brand in live experiences, PR, influencer marketing, and social media, building awareness and supporting its debut in Poland.
The launch strategy, developed and implemented by the Melitta® and Valkea teams, ensures that the brand’s presence is clearly visible both in urban spaces and online channels. As part of the collaboration, we organized a launch event featuring a mobile coffee bar in the center of Warsaw, a nationwide series of morning activations called Melitta Mondays in five major cities, and a premium event with journalists and online creators. Live experiences serve as one of the key tools for building brand awareness and preference among consumers and opinion leaders.
Brand and consumer activities are further reinforced through launch PR, collaborations with creators, and social media campaigns. Valkea supports the communication strategy, concept, and execution of creative PR boxes for editorial offices and influencers, as well as planning the brand’s presence in key media outlets.
“Polish coffee lovers value and trust brands with a long tradition. Melitta® is exactly that kind of brand – present on the market since 1908, with quality built on over 100 years of experience. In cooperation with Valkea Media, we are showcasing our coffee expertise in multiple ways. It is important for us that Polish consumers know we offer the joy of coffee – coming from the heart, soul, and craftsmanship,” says Christopher Luer, International Marketing Manager Coffee, Melitta® Europa GmbH & Co. KG.
“Introducing Melitta® to the Polish market is an example of a project where all activities consistently support one clearly defined business goal. We are already seeing results in terms of consumer interest, high-quality media coverage, and organic reach of content created by creators. This proves that a well-designed brand experience directly contributes to a successful market debut,” says Morten Lindholm, Deputy CEO of Valkea Media.
Communication activities for Melitta® will continue, supporting the further strengthening of the brand’s position in the Polish coffee market.
