UEFA Champions League quarterfinal second-leg matches projected onto a planetarium dome? At Valkea event agency, we’re especially drawn to projects that go beyond convention and push the boundaries of experience – particularly in event marketing and unconventional productions.
Commissioned by CANAL+ Polska, Valkea, as a Warsaw-based event agency, was responsible for the full production and delivery of an event at the Centrum Nauki Kopernik. The two-day programme combined a business-focused day for partners with a fan day dedicated to communities, supporters, and creators. The experience was enriched with a wide range of football-themed activations and attractions, creating an environment full of emotion and engagement.
CANAL+ delivered the first-ever football match broadcast in Europe on a planetarium dome. The match was displayed on a 360° surface in full 4K resolution. Using Unreal Engine technology, the live feed was mapped onto the dome, allowing audiences to experience an entirely new dimension of sports viewing – “football from another world,” presented in a way never seen before.
This is yet another project that strengthens Valkea’s expertise in delivering sports-related event experiences.
Explore more of our event marketing projects and see how we create unconventional experiences and real emotions around brands.
