The custom publishing agency Valkea is responsible for producing the printed magazine “Żabka Razem”, which won 1st place in the IC Business Partner 2026 Awards. The competition promotes internal communication as a true business partner by recognizing individuals, teams, and projects that support the implementation of organizational strategies. It highlights initiatives based on partnership, engagement, and the effective alignment of business goals with employees’ needs.
“Żabka Razem” is a magazine created for employees and franchisees of the Żabka network. The publication serves not only as a corporate newsletter, but above all as a tool supporting engagement, integration, and community-building within a rapidly growing organization. The project perfectly aligns with employer branding activities and the development of a strong organizational culture. It is an example of how modern content marketing and a well-thought-out strategy can effectively support internal communication in large companies.
The concept, editorial development, and production of the magazine are handled by the creative agency Valkea as part of its custom publishing activities. The project combines a strategic approach to internal communication with an attractive editorial format, engaging content, and high publishing quality.
The magazine was recognized by the IC Business Partner 2026 jury for its strategic approach to communication, high-quality content, creativity and innovation, as well as its measurable results. Its role in building employee engagement and strengthening employees’ sense of belonging within the organization was also highlighted.
The award in the IC Business Partner 2026 competition confirms that a printed magazine – when backed by a well-designed marketing strategy – can effectively support business and communication objectives. It also demonstrates that properly designed content remains an important element in building relationships within organizations, complementing modern channels such as social media marketing.
