From the first outline of the script to the final flash of the closing show, we comprehensively delivered the 100th anniversary celebration of Spółdzielnia Mleczarska Ryki as an event agency. We were responsible for the concept, programme, production, logistics, graphic design, and event communication – from strategy to the full organisation of an outdoor event that gathered nearly 20,000 people at Moto Park Ułęż.
The starting point for the jubilee was the story of a brand that has been connected with the region and its people for generations. Our goal was not only to tell the story of the cooperative’s 100 years of activity, but above all to translate it into an engaging experience – full of emotion, local accents, and attractions for entire families.
The programme we designed combined the official nature of the celebration with entertainment and spectacular elements. The event was attended by local residents, milk suppliers, employees, business partners, and invited guests, who came together to celebrate a success built by successive generations.
An important moment of the jubilee was the presentation of symbolic awards to suppliers and employees who had contributed to the development of SM Ryki over the years. The programme also included attractions referring to local traditions, educational zones, automotive activities, and animations for the youngest participants. The jubilee was hosted by Tomasz Kammel, while the stage featured performances by Zenon Martyniuk, Brathanki, Kuba i Kuba, local artists, and DJ Adamus, among others. The air shows also generated great excitement. The event culminated in a spectacle featuring balloons, light, and pyrotechnic effects, illuminating the sky over Ułęż.
– When delivering projects of this scale, the ability to manage unpredictability and make decisions in real time is crucial. We worked with multiple scenarios, making sure that the complexity of the entire production remained invisible to participants. In the end, we managed to create an event with impressive scale, great energy, and a natural ability to engage the audience. This is exactly the kind of effect – when everything runs smoothly and participants feel they have been part of something truly special – that is the best confirmation of the quality of our work – says Jerzy Kamecki, Strategic Consultant at Valkea.
The execution of the event required experience, precise planning, and efficient coordination of many teams and contractors. The SM Ryki jubilee demonstrated Valkea’s capabilities as an event agency in the comprehensive organisation of events and the production of large-scale public events. By combining organisational, production, creative, and communication expertise, we created a coherent brand experience that brought together thousands of guests and gave SM Ryki’s 100-year history a truly unique setting.
