Client: Wroclavia
Area: Events
Sneaker Fest – Poland’s First Sneaker Fans Gathering in a Shopping Center. We hosted Sneaker Fest at Wroclavia, turning the mall into the heart of sneaker culture, art, and entertainment for an entire weekend.
The main hub of the event was the stage, designed to resemble a basketball court. Its centerpiece was a specially created wall with hand-painted graffiti, serving as a backdrop for photos and on-stage activities.
In front of the stage, three zones offered workshops and interactive activities for visitors. Guests could customize sneakers, design T-shirts and bags, explore a beauty area, use sneaker services, and enjoy tattoo and pin-making stations.
We invited popular online creators with a strong presence in sneaker culture to join the event.
Among them was Bagi, whose sneaker collection was featured in the Sneaker Gallery on stage.
In one of the zones, CzugA customized and decorated sneakers for attendees.
As a teaser before the event, we created a 3D mural at the mall entrance. Inside, an artistic installation inspired by sneaker laces added a creative touch. Both elements provided perfect photo opportunities, with images eligible for a contest organized on the mall’s Facebook page.
