Client: Nike
Area: Content and Production
How can well-known products be presented in a fresh and original way? In a special publication for Nike, created in collaboration with Aktivist magazine, we showcased inspiring individuals – unique protagonists working in challenging conditions who rely on technical support in the form of the right shoes and jackets.
We captured their portraits and told their stories. For each person, we created a composition featuring items relevant to their adventure, such as cameras, binoculars, bird atlases, thermoses, stylish outdoor shoes, pocket knives, or paint cans and stencils. Nike products remained the central element in every arrangement.
The publication was complemented by a photoshoot in a classic style, using simple yet striking urban spaces that naturally referenced outdoor adventures.
