Client: TUI
Area: Custom Publishing
The international travel company TUI entrusted us with creating a catalog showcasing its hotel offerings in a way that combined promotional content with engaging stories about the destinations themselves.
Our goal was to merge advertising with captivating narratives about the places worth visiting. The result is an intriguing publication that, in many places, resembles a full-fledged travel magazine, sparking readers’ curiosity and inspiring them to explore new destinations.
The magazine-style format and carefully designed layout make browsing the catalog – or rather, the magalog – a true pleasure. Beautiful, carefully selected photographs illustrate both hotel descriptions and the picturesque landscapes awaiting travelers. The catalog is structured by destination, each introduced with a multi-page feature filled with practical information, inspiring recommendations, and unexpected insights that offer a fresh perspective on the location.
