Client: Domy Towarowe Wars Sawa Junior
Area: Events
For Domy Towarowe Wars Sawa Junior, we organized a Santa Claus parade that became one of the top holiday events in Warsaw.
The city’s largest and most joyful festive parade marched down Marszałkowska Street and neighboring areas around Wars Sawa Junior. Hundreds of Santa Clauses, a festive brass band, cheerleaders, and ballerinas in Santa costumes were joined by a cheering crowd of participants.
We implemented integrated event activities throughout December. The holiday events at Wars Sawa Junior, and especially the Grand Santa Claus Parade, became a tourist attraction, drawing both locals and visitors.
Through carefully planned PR efforts, we generated media buzz, with coverage featured by leading local outlets. We also managed the event’s social media communication across Facebook, Instagram, and TikTok, ensuring a strong online presence and engagement.
