Client: Spółdzielnia Mleczarska Ryki
Area: Social Media
For S.M. Ryki, one of Poland’s leading producers of aged cheeses, we run a comprehensive social media communication strategy. Together, we focus on strengthening brand positioning and increasing awareness among consumers.
Consistency across all social channels is ensured through synergy with other areas of our collaboration, which include full creative support and PR services for the brand.
From the very beginning, we invested in strong social media activities – a clear communication strategy, engaging content, and cohesive campaigns. Early in our cooperation, we launched a viral real-time marketing campaign inspired by a popular “chałkoń” meme. Our “cheese horse” conquered Facebook, achieving record reach and landing on Sotrender’s prestigious Facebook Trends list.
We put a strong emphasis on building relationships with consumers. Through engaging, creative content – from appetizing product visuals to dynamic video formats – we translate the traditional taste of Ryki into the language of social media.
We also manage the brand’s TikTok profile, showcasing a fresh, appetizing, and creative side of Ryki cheeses. With dynamic recipe videos, surprising flavor pairings, and culinary hacks, we prove that tradition can be both inspiring and deliciously in line with the latest trends.
