Client: Piece of Magic Entertainment
Area: Public Relations
On February 7, 2025, the Polish premiere of the documentary “Becoming Led Zeppelin” took place — the first officially approved film about the legendary band, directed by Bernard MacMahon („ American Epic”). The documentary, which tells the story of Led Zeppelin’s early days and their rise to fame, proves that the band’s legacy continues to inspire generations of fans around the world.
The event attracted crowds of music enthusiasts, and following our collaboration with Piece of Magic Entertainment and Sony Pictures Classics, we had the pleasure of leading the film’s promotional campaign — delivering a mix of PR and digital marketing activities that effectively supported its distribution in Poland.
Our work included media relations and a digital campaign across Facebook, Instagram, and YouTube, generating a total of 6,3 million views.
Media publications about the film reached nearly 5 million people, with an advertising value equivalent (AVE) of PLN 2,5 million.
The Polish premiere of Becoming Led Zeppelin stands as a model example of an effective campaign, seamlessly combining impactful PR with strong digital performance. The film was screened in over 350 cinemas nationwide, and due to its impressive audience turnout, its run was extended beyond the initial schedule.
“We are proud to have brought Becoming Led Zeppelin to cinema audiences across Poland. This release was supported by an ambitious Publicity campaign developed in close collaboration with Valkea Media, whose strategic insight was key to achieving both broad national visibility and targeted engagement. As the first officially authorized documentary on the iconic band, Becoming Led Zeppelin reflects our ongoing mission to bring culturally significant music content to the big screen – across Poland and throughout the world in over 60 countries.” — Caspar Nadaud, CEO and Founder of Piece of Magic Entertainment
