Client: MR. DIY
Area: Public Relations
The entry of MR.DIY into the Polish market did not go unnoticed – and that was precisely our goal. From the very first weeks of cooperation, we made sure that the new player in the non-food discount segment made a strong impression and generated buzz.
For one of Asia’s largest retail chains offering home improvement and household products, we developed an effective communication strategy that combined targeted media relations with impactful events. Our press meetings attracted strong media attendance, and interest in the brand grew with every new publication.
The results? Over 200 media publications, advertising value exceeding PLN 1 million, and a rapid build-up of MR.DIY’s image as one of the leading non-food discount brands in Poland.
