Client: Ecco
Area: Content and Production, Influencer marketing
We carried out an influencer campaign for footwear brand ECCO under the slogan “Moves Like You”. The face of the campaign was well-known influencer and fashion blogger Kasia Szymków, widely recognized as Jestem Kasia.
ECCO entrusted us with organizing a dedicated photo shoot and producing a commercial featuring the ambassador. The spot was displayed in over 40 ECCO stores, on nearly 30 TV channels, across selected OOH formats throughout Poland, and on the dedicated campaign website.
As part of the #MovesLikeYou initiative, we also engaged influencers Paula Jagodzińska (paula_jagodzinska), Karolina Maras (karolina_maras), Kinga Szkiert (kinga_szy), Kasia and Justyna from loveandgreatshoesblog, and Karolina Franek (@karola_franek). Each influencer selected shoes from the latest ECCO collection and showcased them in their own styling on social media, while encouraging their audiences to join the ECCO Walkathon – held online that year.
