Client: Aktivist
Area: Content i produkcja
For five decades, Maryla Rodowicz has remained one of the most recognizable and distinctive figures on the Polish music scene. On the cover of “Aktivist” magazine, Valkea presented her in a way few would have expected. We deliberately moved away from the obvious and familiar. Instead of stage costumes and theatrical staging, we focused on simplicity, naturalness, and authenticity.
As the publisher and owner of this iconic magazine and a 360° marketing agency, we were responsible for the idea, creative concept, art direction, and full production of the cover photoshoot with the artist.
For 25 years, “Aktivist” has been setting trends in content creation. This time, we wanted to capture Maryla as no one had seen her before, in shots that surprise with their freshness and subtlety.
Photography: Piotr Porębski
