Client: Centrum Praskie Koneser
Area: Social Media, Creation
Praga’s Koneser Center is a unique Warsaw destination that needed to clearly communicate its attractions, advantages and present the offer available to customers. Valkea developed a new communication strategy, as well as a unique creative line.
A fresh claim – Koneser: Food Ahead. See you there! At your service – emphasizes the locations extensive offer – restaurants, culture, and available services.
The creative line with its contrasting, minimalist color palette emphasizes a retro feel in-line with the location’s architecture. The stylized iconography complementing the graphic designs refers to brutalism and bauhaus. Using the artwork’s visual and verbal layers, we reflect the unique atmosphere and character of the cultural and entertainment center located on the premises of Warsaw’s historic Koneser Vodka Distillery.
The new line appeared on OOH media throughout Warsaw, including public transport, citylights, buses, as well as Metro led screens.The creative artwork also inspired a large-format mural at ul. Radzymińska painted by Grupa RW (gruparw.pl, facebook.com/GrupaRW).
The new line was presented on OOH media throughout Warsaw – in public transport vehicles, on citylights, buses, and also on LED screens in the underground passage at the Świętokrzyska metro station.
Our strategy and creative line are ideal for digital media and the new graphic design has been transposed to the website and social channels.
