Client: Maretti | Ficosota Holding
Area: Influencer marketing
We executed a two-month digital campaign for Maretti Bruschette. The brand focused on influencer collaborations and contextual marketing tied to the UEFA European Football Championship. The campaign, under the slogan “Two sides to experience the game, both great”, aimed to boost brand awareness and strengthen its presence on social media.
Selected influencers were tasked with creating content related to football and experiencing the matches in Mild and Wild style. We collaborated with over 30 creators to bring the campaign to life.
We developed a creative strategy using the brand’s website, YouTube, Instagram, and TikTok as promotion channels. Contextual marketing highlighted the unique characteristics of Maretti Bruschette: one side of the snack is lightly toasted, while the other is richly seasoned, creating the Mild and Wild duo. This distinctive feature of Maretti Bruschette was reflected in the campaign slogan: “Two sides to experience the game, both great.”
