Client: Domy Towarowe Wars Sawa Junior
Area: Events
For over a week, we transformed the heart of Warsaw into a magical wonderland. The Ice Sculpture Festival at Wars Sawa Junior, organized by our agency, was a unique holiday event full of attractions for everyone – and it drew in crowds of delighted visitors.
On Marszałkowska Street, guests could admire a spectacular installation of ice sculptures inspired by Christmas traditions. The festival opened with a live show, where an artist carved a new sculpture right before the audience’s eyes, later joining the permanent display.
Visitors also enjoyed surprises, gifts, and prize contests. Everyone had the chance to test their skills on a block of ice and carve out a special gift card to use at WSJ stores.
Illuminated by colorful lights, the shimmering ice sculptures became a perfect photo backdrop, attracting both passersby and strong media attention.
