Client: Galeria Katowicka
Area: Creation
We developed a new, unique creative line for Galeria Katowicka. Drawing on the positioning of the shopping center, it is based on the identity of the city, reflected in attributes linked to Katowice and the broader culture of Upper Silesia.
The central element consists of unexpected collages referencing event themes, complemented by illustrations depicting characteristic motifs of the city.
On the verbal side, we reference deconstructivism, emphasizing the artistic direction and tone of the communication platform. We employ playful language and unconventional expressions.
The creative line has also been extended to social media communication, ensuring a cohesive and distinctive character across the brand’s profiles.
