Client: Polpharma
Area: 360° Projects
Our goal was to create a comprehensive content ecosystem for pharmacists – the largest communication platform in Poland dedicated to the pharmaceutical industry. We designed messaging tailored to the language of pharmacy owners, managers, and staff across 13,000 Polish pharmacies, using complementary communication channels and building a cohesive system.
“Farmacja Praktyczna” – the magazine, developed based on focus group research with pharmacists, delivers key information on everyday professional practice, law, finance, and pharmaceuticals. It also includes lifestyle inspiration. To date, we have published over 150 issues, distributed directly to pharmacists.
The website www.farmacjapraktyczna.pl – daily updated source of expert knowledge, co-created by doctors, pharmacists, and journalists. Specialist articles, the latest industry news, and practical tips make it an indispensable work tool for pharmacists
The Facebook profile – space for interaction, inspiration, and exchange of experiences. Content published there is linked to articles from both the magazine and the portal, offering professional guidance as well as ideas for active leisure. With 49,000 followers, it proves that pharmacists want to be part of this community.
The newsletter provides subscribers with a regular dose of updates and promotions, combining all channels into one consistent stream of communication.
The result?
For the past ten years, “Farmacja Praktyczna” has been the undisputed leader in the pharmacy magazine market and the most recognized trade publication in the industry.
