Client: Manufaktura
Area: Creation
We are responsible for the visual communication of Manufaktura Łódź. We designed a new creative line that has been implemented across all informational and promotional materials. Our work also includes developing accompanying copy, which forms an integral part of the communication.
The inspiration for the new concept was street art – deeply rooted in Łódź pop culture, while perfectly reflecting the character of Manufaktura as a multifunctional venue and a hub of daily life for the city’s residents. Elements such as concrete textures, spray-painted drawings, and stencil artworks referencing street art vividly highlight Manufaktura’s connection to the urban space and its role in shaping local identity.
The copy we create creatively and boldly breaks traditional shopping center communication patterns, incorporating wordplay, playful meanings, and light humor to add freshness and a distinctive character to the messaging.
We are responsible for content creation, graphic design, and implementing the new creative line across outdoor media, print and digital materials, as well as all of Manufaktura’s communication channels.
