Client: Centrum Handlowe Riviera
Area: Creation
At Valkea, we are proud to partner with Riviera Gdynia, the largest shopping and entertainment center in Pomerania. Our mission was to create a vibrant new identity that reflects the mall’s modernist architecture and its deep connection to the city of Gdynia.
Inspired by Gdynia’s modernism, our new creative line showcases Riviera’s unique personality and its integral role within the local community. Drawing on the artistic motifs of Piet Mondrian, we infused the design with bold colors and abstract forms that echo the vibrant culture of the city.
We work with strong colors and modernist shapes.
The new creative line has been applied across all of the center’s informational and promotional materials, as well as OOH media.
