Client: Mayoral
Area: Public Relations
The Spanish children’s fashion brand Mayoral concluded its European “Making Friends On Tour” campaign with a spectacular event at Westfield Arkadia in Warsaw. We organized an exclusive press meeting combined with the presentation of Mayoral’s latest collection and coordinated the grand finale of this international project.
The event gathered leading journalists and top parenting influencers, becoming not only a stylish showcase of the Autumn–Winter 2024 collection but also a strong statement of the brand’s position on the market.
Invited guests included selected representatives of key lifestyle and parenting media, as well as a curated group of influencers. The event generated extensive organic coverage, including features on leading online platforms. Influencers actively shared engaging Instagram content, amplifying the brand’s visibility across social media.
As part of our work, we also organized exclusive one-on-one interviews with Mayoral representatives, giving the media a unique opportunity to speak directly with brand experts. On-site, we ensured the smooth execution of all organizational aspects — from media coordination to guest relations and event flow management.
Mayoral also highlighted its commitment to sustainability, showcasing eco-friendly pieces from the #Ecofriends initiative. The Warsaw finale perfectly reflected the brand’s ability to blend style with responsibility, closing the international tour in a spirit of friendship and care for the planet’s future.
The event attracted significant attention from both media and influencers, whose spontaneous social media coverage generated wide reach and enhanced brand exposure.
