Client: Browar Fortuna
Area:
For Browar Fortuna, we created the nationwide marketing campaign “Miłosław. Miło mi” , which opens the brand up to a closer, more natural dialogue with its audience. We were responsible for developing the campaign concept and for the full execution of activities across offline and online channels.
The new chapter in Miłosław’s brand communication takes its tone of voice toward greater lightness, self-irony, and naturalness. The campaign aimed to make the brand stand out in the competitive beer category and to reach a younger audience that expects brands to communicate in a less declarative, more authentic way.
The campaign includes OOH, digital, and social media activities For the digital part of the campaign, we partnered with stand-up comedian Sebastian Rejent. Rejent became the lead of a series of video spots inspired by Monty Python’s aesthetic, built on ironic humor, witty, offbeat dialogue, and deliberately breaking the conventions typical of beer brand communication.
